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Getting the most out of a sponsorship
AIPER HELPS YOU GET THE MOST OUT OF SPONSORSHIP. WHETHER YOU’RE AN EXISTING SPONSOR, LOOKING FOR A SPONSOR, OR WANTING TO BECOME ONE.
How do you find a sponsor? Or, if you’re an existing or potential sponsor, how do you measure the value of your sponsorship? Using unique artificial intelligence and advanced data-driven analysis, Aiper has the answers. We’re based in London, but operate all over the world.
The most successful sponsorships are genuine two-way partnerships.
Our mission is to create and enrich these special relationships, ensuring that everyone gets a good deal. Sponsorship should never be confused with charity: instead these are valuable partnerships that need to be maximised as an integral part of brand strategy.
A POWERFUL COMMUNION AMONG SCIENCE AND PROMOTION.
At our sponsorship laboratory, we combine state of the art analytics with human know-how to make sense of the numbers and nurture sponsor relationships. It’s a powerful marriage between science and promotion.
Where artificial intelligence meets
human experience
Deep knowledge of the sector
A sponsorship is effective only if, in addition to obtaining results, it is talked about.
Data driven
In our lab, we combine state-of-the-art analytical tools with our human experience to make sense of numbers and nurture relationships with partners.
Reportistica
At the end of each event, we generate reports containing the metrics that tell us how many consumers the brand has come into contact with, with the aim of creating a relationship between the brand and the consumer.
Data driven
In our lab, we combine state-of-the-art analytical tools with our human experience to make sense of numbers and nurture relationships with partners.
Reportistica
At the end of each event, we generate reports containing the metrics that tell us how many consumers the brand has come into contact with, with the aim of creating a relationship between the brand and the consumer.
Aiper’s marketing experience crosses many sectors, but one of the company’s specialities is motorsport, as the founding team is made up of racing professionals. We are working in championships that include Formula1™, MotoGP™ and the World Rally Championship – but have connections with many other series and sports all over the world.
our services
At the very core of our offering is advanced technology. Using artificial intelligence, we can both search for sponsors and accurately assess the effectiveness of existing sponsorship. We do this by modelling the exact fanbase to precisely calculate the viability and value of each relationship, using a number of unique data touchpoints.
Our marketing actions are first of all great stories of sports and men, our partners make these stories possible, which constitute an important storytelling resource. Some of our technology partner agreements contain further good examples of successful two-way relationships. We are getting IT support and more from brands such as SAP, IBM and Microsoft in return for powerful storytelling opportunities. This underlines the effectiveness of our philosophy in creating genuine partnerships.
We’re taking a brand new approach to sponsorship that is thoroughly modern. It’s rigorously data-driven and focussed on delivering results in a way that has never been seen before. Our state-of-the-art sponsorship laboratory is an incubator for lasting relationships that are constantly assessed and improved.
We generate accurate metrics that measure the reach, extent and value of each relationship, providing ongoing reports that highlight the effectiveness of the sponsorship and make a compelling case to expand the partnership.
Part of enhancing your appeal to sponsors is personal branding. We make sure that the branding is exactly right, whether we are starting from scratch or enhancing an existing offering.
Sponsorship is only effective if everyone knows about it and it gets results. We can put together a bespoke marketing and communications programme designed to publicise and maximise the relationship, with a database that extends to more than 10,000 media professionals worldwide.
Events are an effective way to leverage sponsorship through shared passion. Think VIP tickets, hospitality boxes, and gourmet dining – as well as more offbeat bespoke events that we also specialise in devising. Memorable experiences that can’t be found elsewhere have been proven to boost business. We create ones that you won’t forget.
Technology has become an integral part of our existence, but many companies struggle to incorporate it into their processes constantly. A weak fingerprint nullifies the investments made in marketing and makes it difficult to structure a communication campaign that meets the global market standard. Aiper accompanies its partners in the digital transformation process.
Countries involved
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Media representatives we work with
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Annual live viewers
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Annual TV audience
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Mattia vita
Co-founder and managing director
Mattia is an international racing driver, who also owns a marketing agency and high-end catering company. As an athlete, he’s been used to looking for partners himself – so he knows the challenges around sponsorship only too well.
ANTHONY PEACOCK
Co-founder and creative director
Anthony specialises in journalism and international public relations, having put together several innovative campaigns to maximise sponsor relationships in the past, together with world-leading brands in many different areas.
Massimiliano bosi
Co-founder and development director
Massimiliano is a co-driver at the top level of rallying and has worked with some of the world’s leading automotive brands. An in-depth analyst and expert communicator, Max heads up Aiper’s development team in the drive for constant innovation.
Any questions?
We’re good at talking but we’re also good at listening. If you have any questions or want to get in touch, please contact us here [link] to see how we can help.
- adm@aiper.co.uk
- +44 7927 019965
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